It's still going to work the exact same way", my exasperated spouse hissed into my ear as I got containers after containers of some 'designer' tissue. Yes, for a graphic designer and author who understands all about the kind of effort one puts into packaging and branding products, I sure fell for it. I am entitled to fall for nice product packaging, I have a dominating right to be human.
However they are so quite ... the packaging. I swear!
They have the 'nature enthusiast' packaging, the 'fruity' packaging, the 'woman on the go' packaging, and then they have the 'kids' packaging. I got 4 of each style bundles and made a run for the counter with them with my yelling kids and exasperated hubby running after me in sluggish motion.
Well, in this case, I was running for checkout with boxes of tissue paper with fancy packaging styles on them. If I didn't like the packaging develops so much, I would find it humorous enough. But I am dead severe. I enjoyed the product packaging develops so much, after utilizing up all the tissues in the boxes, I would cut out the designs and position it into my 'should keep for referral' clear folder. I do not keep a great deal of stuff in there since I am quite selective about the styles that I like, but these product packaging designs made it. They absolutely did.
You see, this is the kind of thing that takes place when you put some effort into making your packaging design. Yeah, all of old food packaging us have this in the back of our heads ... "Hey, it's PACKAGING! It's what's INSIDE that count. They're going to THROW the PACKAGING away. So, why invest so much cash on the packaging?" Maybe you're also thinking that the money should go towards establishing better quality products ... for faster delivery options ... or perhaps the cash needs to go towards spending prospective customers to costly dinners in Italian restaurants. It's your call, truly.
The more effort you put into designing your product packaging, more consumers will take a look and stop at your packaging or what's inside the product packaging. Now, does it make sense for me to say now that when they take and stop notice of your packaging, your possibility of getting them to purchase your product increases?
You see, the function of product packaging is to get the consumer's attention. And without an electrifying packaging, consumers are going to walk past the stacks and loads of other rival products ... and yours ... without even knowing you're there! Your item is sitting there on a rack, for goodness sake, and the only weapon you have is to have a good packaging. Once they stop and have a look, you've won the preliminary.
Think about it!
They have the 'nature lover' packaging, the 'fruity' product packaging, the 'woman on the go' packaging, and then they have the 'kids' product packaging. Well, in this case, I was running for checkout with boxes of tissue paper with fancy product packaging designs on them. I liked the packaging designs so much, after utilizing up all the tissues in the boxes, I would cut out the styles and put it into my 'should keep for recommendation' clear folder. I don't keep a lot of stuff in there because I am pretty selective about the styles that I like, but these packaging styles made the cut. The more effort you put into creating your product packaging, more clients will stop and take a look at your packaging or what's inside the plastic packaging food industry.